Announcing Our New Partnership: UltraHy™ Coming to Selfridges London in July 2024.

Announcing Our New Partnership: UltraHy™ Coming to Selfridges London in July 2024.


We are thrilled to announce an exciting new chapter for UltraHy™ and Longevity Couture. We have just signed a distribution agreement to bring our flagship product, the UltraHy™ molecular hydrogen water bottle, to the prestigious Selfridges London, hosted by Smartech. This partnership marks a significant milestone in our mission to bring cutting-edge wellness technology to luxury markets worldwide. UltraHy™ will be available at Selfridges starting in July 2024.


Why Selfridges and Smartech?

Selfridges is more than just a shop; it is a landmark destination and social centre where everyone is welcome. Powered by imagination and filled with creative spirit, Selfridges invites collaboration and congregation. From their in-house cinema, restaurants and bars, skate bowl, and extraordinary cultural program to their ever-evolving roster of collaborators—artists, designers, and innovative new brands—Selfridges is a creative playground where new ideas are discovered and shared.

Hosting UltraHy™ within Selfridges is Smartech, home to the innovative, inquisitive, and ingenious products. With curiosity at its core, Smartech's collection is filled with technology from some of the world's most exciting companies, ranging from Silicon Valley legends to young disruptors. Smartech provides the perfect environment to showcase UltraHy™ alongside other pioneering products that enhance everyday life through scientific innovation.


About UltraHy™

UltraHy™ is more than just a water bottle. It is a state-of-the-art hydration solution designed to enhance overall well-being and promote longevity. By infusing water with high concentrations of molecular hydrogen, UltraHy™ offers powerful antioxidant benefits that go beyond ordinary hydration. Molecular hydrogen, the smallest and most bioavailable antioxidant, penetrates deep into the cells, combating oxidative stress and promoting cellular health.


Key Benefits of UltraHy™:


  • Reduces Oxidative Stress: UltraHy™ neutralizes harmful free radicals, reducing oxidative markers by up to 70% and protecting cellular structures like DNA, proteins, and lipids. This strong antioxidant action helps protect against cellular damage and aging.
  • Supports Longevity: The potent antioxidant properties of molecular hydrogen water not only protect cells from oxidative damage but also promote longevity. Regular consumption can lead to healthier skin, enhanced cognitive function, and improved overall well-being, supporting a longer, more vibrant life.
  • Combats Inflammation: UltraHy™ lowers inflammatory markers such as TNF-α and IL-6, supporting a healthier immune response and helping to mitigate chronic inflammation. This reduction in inflammation is crucial for maintaining overall health and preventing disease.
  • Enhances Cellular Health: Promotes the repair and regeneration of cells, supporting overall vitality. By enhancing cellular health, UltraHy™ helps maintain the integrity and function of cells, ensuring they operate optimally.
  • Improves Energy Levels: By enhancing mitochondrial function, UltraHy™ boosts energy and endurance, keeping you active and vibrant. Better mitochondrial function translates to more efficient energy production, helping you stay energetic throughout the day.

A New Milestone in Luxury Wellness

Our collaboration with Selfridges and Smartech represents a significant achievement for Longevity Couture. It underscores our commitment to excellence and innovation in the luxury wellness market. Starting in July 2024, Selfridges' discerning clientele will have the opportunity to experience the transformative benefits of UltraHy™ firsthand in an environment that champions cutting-edge technology and design.


Selfridges: A History of Innovation and Sustainability

Founded in 1909 by retail maverick Harry Gordon Selfridge, the store has always placed theatre and experience at its heart. Selfridges has been named the Best Department Store in the World four times, demonstrating its dedication to creating an extraordinary customer experience. With initiatives like Reselfridges, which promotes circular shopping through rental, repair, pre-owned, and refill services, Selfridges is committed to a sustainable future for both people and the planet.


Visit Us at Selfridges Starting July 2024

We invite you to visit Selfridges London and discover UltraHy™ for yourself, beginning in July 2024. Our dedicated display in the Smartech section will showcase the elegant design and advanced technology that make UltraHy™ a must-have wellness accessory. Whether you are a health enthusiast or someone looking to elevate your hydration experience, UltraHy™ offers a unique blend of luxury and functionality.


Looking Ahead

As we celebrate this partnership, we remain dedicated to our mission of redefining wellness through innovative products and exceptional experiences. We are excited about the future and look forward to expanding our presence in other luxury retail locations worldwide.


Stay Connected

Follow us on social media and subscribe to our newsletter for the latest updates on new product launches, exclusive offers, and wellness tips. Join us on this exciting journey as we continue to innovate and inspire.


Thank You

We extend our heartfelt thanks to our customers, partners, the Selfridges team, and Smartech for their support and belief in our vision. Together, we are making strides towards a healthier, more vibrant future.

Visit us at Selfridges London starting in July 2024 and experience the power of UltraHy™ – your ultimate luxury wellness companion.

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